One of the biggest names in smartphones, it is no surprise that Apple has enjoyed a good financial year. The tech giant saw solid growth in phone sales, reporting 52.2 million iPhone sales for Q1 2018 alone. Their year is set to get better, as the new Apple iPhone XS hits the market in September.

In a competitive smartphone market, as well as lukewarm reviews for the iPhone X, the new iPhone XS has to be something special to build on the brand’s legacy, as well as capturing consumer attention. So, just how good is it?

What’s new about the iPhone XS?

The iPhone XS is the successor of the previous X model, released in late 2017. Despite many critics expecting the iPhone X to receive an underwhelming reception and flagging sales, the opposite was true. While Apple sales only saw a modest 2% increase year-on-year, the iPhone X model consistently remained the bestselling iPhone model, making it the first time since 2014 that the top of the line iPhone model was their best seller.

Despite this, Apple made the decision to discontinue the iPhone X, paving the way for the release of the new iPhone XS. The new model takes all of the innovative features and design of its predecessor and improves upon them. Most notably, an exceptional camera, a more powerful A12 Bionic Chipset and an updated colour scheme.

 

The iPhone XS Specs

Let’s take a quick look at the top of the range specs that have customers excited to get their hands on the brand new iPhone XS.

  • Dimensions: 143.6 x 70.9 x 7.7 mm
  • Screen: 5.8-inch
  • Resolution: 1,125 x 2,436 pixels
  • Weight: 177g
  • Camera: 7MP camera to the front, 12MP Quad LED camera to the rear
  • OS: iOS 12.x
  • CPU: Apple A12 Bionic
  • Storage: Available with 64GB, 256GB or 512GB
  • Battery: 2,658mAh
  • Colours: Available in Silver, Space Grey and an improved Gold colour

A closer look at the iPhone XS features

Identical in appearance to the last model, the biggest changes to the iPhone XS are on the inside. Let’s take a closer look to see what makes this shiny new model tick.

A more powerful A12 Bionic Chipset
The iPhone XS boasts the most intelligent and powerful chip currently available on the market. The noticeably faster experience is driven by the next-gen 8-core Neural Engine, which is capable of 5 trillion operations per second and seamlessly enhances everything from augmented reality to the image signal processor.

The statistics speak for themselves, with Apple claiming that the A12 Bionic Chipset allows for up to 15% faster core performance and up to 50% faster graphic performance. In addition to this, the more powerful model also offers up to 50% lower power usage inefficiency cores, meaning that the new XS battery will last up to 30 minutes longer than the previous model. The iPhone XS gives the consumer an all-round improved user experience.

Exceptional Super Retina camera
The XS also features the new Super Retina camera, which promises to deliver the most accurate colour in the industry. Deeper blacks and vibrant neons are made possible with the Quad-LED True Tone flash, with improved higher quality textures. The dual rear cameras have better sensors and are able to deliver exceptional pictures regardless of the light conditions.

Durable materials and improved gold colour
Apple has used exceptional materials to craft the new XS. It comes with the most durable glass ever used in a smartphone, which means you don’t have to worry about those everyday bumps and scratches that leave your phone looking worse for wear.

The durability extends into the surgical-grade stainless steel bands, which are precision-machined for a seamless finish, as well as improving dust and water resistance.

The new gold colour option looks a little different to the gold iPhones that have come before. This is due to the atomic-level process used to draw out new copper tones, ensuring a subtle mocha shade. 

Advanced security features and a better iOS
The XS builds upon the advanced Face ID feature that was first released on the iPhone X. Now unlocking your phone, making payments and logging into apps using your face is fast and smoother than before.

The new operating system also brings out its own set of goodies. iOS 12 includes grouped notifications, which makes managing multiple notifications far simpler, as well as Screen Time, which monitors exactly how long you are spending on your phone. Memoji adds an element of fun, building upon the previous Animoji by letting users create their own emoji likeness, as well as animated animals, aliens and robot characters.

When can you get an iPhone XS and how much will it cost?

The iPhone XS was available to pre-order from the 14th September and will be released on 21st September.

The cost of the iPhone XS hasn’t increased significantly compared to the iPhone X, but it still carries quite a considerable price tag, especially compared to some of the more affordable smartphones on the market. The cost starts from £999 for the 64GB model, with the price rising to £1,149 for 256GB or £1,349 for the 512GB option.

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